Search

Is it just me, or does it seem that when there’s news about data, it’s rarely good news? Maybe it’s just the way of the world? We know that data, kept safe and used in balance isn’t newsworthy and it’s hardly surprising when there’s anything less than good news, ‘the machine’ rapidly spins up to speak to this topical subject. I feel I must accept this is how news works. What I do have a problem with is the huge gap between how the public thinks today’s data economy works and how it actually...

Influencer marketing is a dynamic way of reaching consumers and raising a brand’s profile. But how much are marketers using the medium and what do they think about it? We teamed up with YouGov to get the inside track from over 500 marketing decision makers across a range of sectors and company sizes. Here are some of the key findings: 48% of marketing decision makers responsible for influencer marketing are spending Influencer marketing is set to grow with 30% of marketers intending on...

What are the key considerations for brands when choosing influencers for their campaigns? Adam Williams, CEO, Takumi Alignment and relevancy is key between the brand and the influencer. Brands need to understand which influencers to work with as there is a risk of working with the wrong influencer, and creating content that doesn’t resonate with an audience. Another big consideration is fake audiences. Thorough checks and vetting are required to dig deep into an influencer’s audience profile...

Bauer InStream is now the only way for advertisers to reach Bauer’s expanded digital audio portfolio including Absolute Radio, KISS, Magic Radio and Scala Radio, as well as audio products from publishing brands such as Empire and Grazia. For the first time, advertisers will be able to buy Bauer digital audio advertising in two ways; by brand through Bauer Adventure creative and branded-content campaigns, and by audience using Bauer Audience Hunter which identifies Bauer’s engaged and quality...

The TCF is an industry tool that supports companies within the digital advertising ecosystem as they manage their compliance obligations under the GDPR and ePrivacy Directive. This second version follows a 12-month review period which has included market feedback from all sectors of the digital advertising industry; notably with publishers and meetings with Data Protection Authorities (DPAs) throughout Europe. TCF v2.0 continues to support the overall drive of the TCF to increase consumer...

This article was first published by What’s New In Publishing. For many people reading this, the concept of paying for online news will be as alien as cashing a cheque or using a travel agent. Since its creation 30 years ago, access to news on the internet has largely been free of charge. Of course, there are exceptions – some very successful – but on the whole, an ad-funded, free-to-access model dominates. It’s this that Zenith’s Tom Goodwin takes issue with in his latest piece for What’s New In...