Member Research: It Pays to be Positive

Posted on: Thursday 22 October 2020 | Pinterest

Pinterest’s latest research on why ads that show up in a more positive environment online drive impact at every stage of the purchase funnel

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Amidst a global pandemic and economic challenges for all, positive context matters — to your customers and to your brand’s bottom line. That’s because negative environments make people less likely to remember, less likely to trust and less likely to purchase from brands.

Read the latest research from Pinterest and discover why ads that show up in a more positive environment online drive impact at every stage of the purchase funnel.

Key takeaways: 

  • People are seeking out positivity online more than ever before—and they’re holding brands to the same standards

  • Gone are the days when consumers will turn a blind eye to negative neighbouring content. In a post-COVID world, the context in which brands appear matters

  • Positive online environments have a halo effect on the brands that show up there—from awareness and sentiment to trust and purchase

So whether you’re building brand awareness or driving conversions, it pays to be positive. 

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