The IAB’s response to recent reports on brand safety and advertising

The IAB's CEO, Jon Mew, comments on the recent reports on brand safety and advertising.


“Ensuring ads don't appear alongside inappropriate or illegal content is one of the biggest issues we face in the rapidly evolving online ad industry and one of our highest priorities. The IAB has worked with the industry to drive action in this area through the Digital Trading Standards Group (DTSG) and JICWEBS, who've created an accreditation system for companies involved in serving online ads.

By auditing whether participant’s processes meet guidelines designed to reduce ad misplacement, individual companies can be awarded a seal for Brand Safety by JICWEBS.  Furthermore, we are working with the police and using the PIPCU Infringing Website List to reduce the risk of misplacement of advertising appearing on illegal sites that infringe copyright.  There are actions advertisers can take today to make sure their brand is safe, and we recommend that when buying media brands work with partners that offer choice and control, like the signatories of the DTSG do, to reduce the risk of their ad being seen alongside inappropriate content.”

Related content

members

Q&A: A responsible approach to brand safety

Learn more
abstract image of cycling

Despite GARM’s setback, look to Team GB cyclists to keep collaboration on track

Learn more

IAB UK reinforces the Gold Standard with new updates

Learn more
Gold Standard 2.0

FAQs: Find out more about getting Gold Standard certified

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon