IAB UK Digital Upfronts return for a second year

The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts is returning for a second year in October.

IAB UK Digital Upfronts is a showcase of premium digital advertising opportunities from some of the world’s leading content creators, media owners and tech companies. After a successful introduction of 2014 the IAB UK Digital Upfronts has attracted an unprecedented amount of interest from leading agencies and media owners.

AOL, Bloomberg Business, BuzzFeed, DigitasLBi, Facebook, Global; the Media Entertainment group, Google, Guardian, Microsoft, Millennial Media, Twitter and Yahoo have all signed up to participate in this year’s week long event. Similar to last year, each participating company will host their own event to highlight their most premium digital offerings for advertisers and agencies. These events will be taking place in various venues across London from Friday 16th – Friday 23rd October. The IAB have also decided to have an exclusive media partner this year, and have appointed The Drum to support the event.

IAB UK’s CEO, Guy Phillipson said: “Off the back of the success of IAB UK Digital Upfronts 2014 we’re extremely pleased to be able to run this initiative for a second year. It’s fantastic to see so many leading media owners, content creators and tech companies so eager to be involved for a second year, with more new partners also reaching out to take part. For anyone wanting to learn more about the full brand potential that digital has to offer, IAB UK Digital Upfronts week is not to be missed!”

To find out more about IAB UK Upfronts or how you can become a partner visit www.iabuk.net/upfronts

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