IAB UK Digital Upfronts return for a second year

Posted on: Saturday 01 August 2015

The Internet Advertising Bureau UK’s (IAB) annual UK Digital Upfronts is returning for a second year in October.

Share this

IAB UK Digital Upfronts is a showcase of premium digital advertising opportunities from some of the world’s leading content creators, media owners and tech companies. After a successful introduction of 2014 the IAB UK Digital Upfronts has attracted an unprecedented amount of interest from leading agencies and media owners.

AOL, Bloomberg Business, BuzzFeed, DigitasLBi, Facebook, Global; the Media Entertainment group, Google, Guardian, Microsoft, Millennial Media, Twitter and Yahoo have all signed up to participate in this year’s week long event. Similar to last year, each participating company will host their own event to highlight their most premium digital offerings for advertisers and agencies. These events will be taking place in various venues across London from Friday 16th – Friday 23rd October. The IAB have also decided to have an exclusive media partner this year, and have appointed The Drum to support the event.

IAB UK’s CEO, Guy Phillipson said: “Off the back of the success of IAB UK Digital Upfronts 2014 we’re extremely pleased to be able to run this initiative for a second year. It’s fantastic to see so many leading media owners, content creators and tech companies so eager to be involved for a second year, with more new partners also reaching out to take part. For anyone wanting to learn more about the full brand potential that digital has to offer, IAB UK Digital Upfronts week is not to be missed!”

To find out more about IAB UK Upfronts or how you can become a partner visit www.iabuk.net/upfronts

Share this

Related content

IAB UK Digital Upfronts 2018:  “It’s not just what you say, but where you say it.”

IAB UK Digital Upfronts 2018: “It’s not just what you say, but where you say it.”

 JC Decaux’s IAB UK Digital Upfronts 2018 session, entitled ‘The Brand Gap’, focused on both the theory and the reality of successful marketing activity...

Learn more
IAB UK Digital Upfronts 2018: Oath showcases new production facility and urges partners to develop innovative, immersive content

IAB UK Digital Upfronts 2018: Oath showcases new production facility and urges partners to develop innovative, immersive content

Anna Watkins, Oath’s UK managing director introduced its brand new studio to guests at the IAB UK’s Digital Upfronts this evening, before outlining some...

Learn more
IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’ 

IAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’ 

Facebook kicked off the IAB UK’s Digital Upfronts 2018 with a session focused on how to get ‘meaningful’ attention to drive positive outcomes. 

Learn more

IAB UK Digital Upfronts 2017 – looking ahead to a brighter future

The IAB's Ad Tech Manager, Dee Frew, looks back at the previous week’s amazing series of Upfronts events.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.