The Infringing Website List (IWL)
What is the IWL?
The Infringing Website List (IWL) is controlled by the Police Intellectual Property Crime Unit (PIPCU), a specialist unit within the City of London Police funded by the UK Government Intellectual Property Office. This unit is dedicated to tackling serious and organised intellectual property crime with a particular focus on offences committed using an online platform.
Together with IAB UK, the IPA, ISBA and rights-holders, PIPCU established the IWL – a list of sites that have been verified by the Police as providing copyrighted content illegally.
How does it work?
The IWL works as an inappropriate schedule and allows you to exclude known illegal sites from your ad buying, selling or trading. There is a new automated interface (API) for the IWL making it easier than ever before to incorporate IWL data in your processes and write it into your contractual arrangements.
Why should you use it?
The IAB Believes in brand safety online. This is now more important than ever, due to the rise of programmatic and the increasingly sophisticated nature of the online advertising supply chain. There is increasing political interest at UK and EU level in what measures the digital ad industry is taking to ensure that it is not helping to fund piracy. As a minimum, using the IWL to make sure you are not placing ads on or buying or selling inventory from these sites, is a good place to start.
Ad misplacement damages the reputation of brands and the wider industry.
Pirate sites are often associated with other activities that are undesirable or inappropriate for brands, such as fraud and malware.
Intellectual property crime damages industries that invest in producing legitimate goods and content, and costs the UK economy hundreds of millions of pounds each year.
Legitimate ad spend should not be funding illegal IP-infringing activity.
Whether you’re an advertiser, an agency or an intermediary, everyone involved in the process is responsible for helping to ensure that the digital ad industry is not inadvertently helping to fund content and services that infringe copyright.
How can I access it?
1. Contact PIPCU and request access to the IWL [email protected]
2. Set up authenticated users within your business
3. Build the IWL data into your contracts and processes
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.