ICO Adtech Report: Important update from Jon Mew

by Jon Mew, CEO, IAB UK

I’d like to update you on how IAB UK is addressing concerns raised by the Information Commissioner’s Office (ICO) regarding adtech and real-time bidding’s compliance with GDPR and ePrivacy requirements. 
I want to reassure you that we are working hard to respond to the ICO’s concerns; ensuring that the views of our members are well-represented and that we are educating all parties on what is undeniably a complex sector.
It’s important that, as an industry, we identify what improvements we can make to ensure we are operating in a responsible and compliant way. To achieve this, we have proactively set up a working group of our 
Board members to help inform the white paper that we will be submitting in response to the ICO’s ‘Adtech Update Report’. We are also engaging with the ICO and will continue our dialogue with them as the process evolves.
Throughout this, we are drawing on the help of external experts and consultants to inform our strategy, as well as collaborating closely with IAB Tech Lab and IAB Europe. 
We will ensure that all our members get the opportunity to hear about what we’re doing in more detail and feedback thoughts on our proposals. We’d like to start this process by asking you to email your questions or concerns to 
ico@iabuk.com. We won’t be able to answer every question immediately, but this list of questions will enable us to build more detail around the issues that are important to our members.
In addition, we are holding an event on Tuesday 5 November where we will share the latest updates with our members. The agenda is yet to be confirmed, but you can 
sign up now.
I hope this provides a useful overview of how we are working to proactively address the ICO’s concerns. The issues are complex and it will take time to work through them and develop potential solutions. We will, however, keep you up-to-date on key developments. 

Read the IAB's initial response to the ICO's report here

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