IAB UK in talks with ICO following ‘Adtech Update Report’

Posted on: Wednesday 03 July 2019

Over the next six months, IAB UK and IAB Europe will be actively engaging with the ICO to address issues raised in the report

Share this

IAB UK and IAB Europe have started conversations with the ICO to understand the concerns detailed in the ‘Adtech Update Report’. Part of this entails exploring how the Transparency and Consent Framework v2.0 can continue to develop, in order to support companies with GDPR and ePrivacy compliance.

As the only cross-industry initiative to support the transparency and consent requirements of GDPR in digital advertising, the TCF v2.0 is the digital advertising industry’s best means to ensure it is delivering what publishers and advertisers need in a compliant fashion. Doing so is crucial to ensure longer-term sustainability and build consumer trust.

The ICO’s report, released at the end of June, highlights some of the key challenges for the digital advertising ecosystem in complying with GDPR. While the industry is well-aware of these challenges, solving them is a complex and interconnected process, particularly given the dynamic nature of real time bidding. 

With the original TCF representing a significant re-engineering of the digital advertising industry, version two continues to evolve the framework and deliver further guidance to meet the industry’s needs – much of which addresses issues the ICO has also raised in its report.

Together, IAB UK and IAB Europe will continue to work with the ICO to build effective and workable solutions that seek to meet the interdependent requirements of publishers, advertisers and consumers.

Read IAB Europe’s response to the ‘Ad Tech Report’ here.

Share this

Related content

Christie

IAB UK comment on ICO’s latest update

Learn more
Stock image of two female humans speaking to each other

IAB UK sets out actions to address ICO’s real-time bidding concerns

Learn more
ICO adtech report cover image

IAB UK’s response to ICO’s adtech and real time bidding ‘Update Report’

Learn more
IAB UK: Proposed response to ICO’s adtech report

IAB UK: Proposed response to ICO’s adtech report

Find out more about how we plan to respond to the ICO’s concerns about adtech and real-time bidding and share your feedback

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.