IAB UK responds to the CMA’s market study scope

Posted on: Friday 02 August 2019 | IAB UK

Read our response to the Competition and Markets Authority’s invitation to comment on the scope of its market study into online platforms and the UK’s digital ad market

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Launched last month, the CMA’s market study sets out to assess three broad areas:

  • To what extent online platforms have market power in user-facing markets, and what impact this has on consumers

  • Whether consumers are able and willing to control how data about them is used and collected by online platforms

  • Whether competition in the digital advertising market may be distorted by any market power held by platforms

As the industry body for digital advertising, IAB UK has submitted a response to the CMA’s invitation for comments. You can view or download our response here.

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