IAB UK responds to the CMA’s market study scope

Posted on: Friday 02 August 2019 | IAB UK

Read our response to the Competition and Markets Authority’s invitation to comment on the scope of its market study into online platforms and the UK’s digital ad market

Share this

Launched last month, the CMA’s market study sets out to assess three broad areas:

  • To what extent online platforms have market power in user-facing markets, and what impact this has on consumers

  • Whether consumers are able and willing to control how data about them is used and collected by online platforms

  • Whether competition in the digital advertising market may be distorted by any market power held by platforms

As the industry body for digital advertising, IAB UK has submitted a response to the CMA’s invitation for comments. You can view or download our response here.

Written by

IAB UK

Share this

Related content

Stock

CMA online platforms and digital advertising market study: final report

Learn more
CMA logo

IAB UK response to CMA’s market study interim report

Read our response to the Competition and Markets Authority interim report

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.