IAB UK responds to the CMA’s market study scope

IAB UK

Read our response to the Competition and Markets Authority’s invitation to comment on the scope of its market study into online platforms and the UK’s digital ad market


Launched last month, the CMA’s market study sets out to assess three broad areas:

  • To what extent online platforms have market power in user-facing markets, and what impact this has on consumers

  • Whether consumers are able and willing to control how data about them is used and collected by online platforms

  • Whether competition in the digital advertising market may be distorted by any market power held by platforms

As the industry body for digital advertising, IAB UK has submitted a response to the CMA’s invitation for comments. You can view or download our response here.

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IAB UK

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