IAB UK responds to the CMA’s market study scope


Read our response to the Competition and Markets Authority’s invitation to comment on the scope of its market study into online platforms and the UK’s digital ad market

Launched last month, the CMA’s market study sets out to assess three broad areas:

  • To what extent online platforms have market power in user-facing markets, and what impact this has on consumers

  • Whether consumers are able and willing to control how data about them is used and collected by online platforms

  • Whether competition in the digital advertising market may be distorted by any market power held by platforms

As the industry body for digital advertising, IAB UK has submitted a response to the CMA’s invitation for comments. You can view or download our response here.

Written by



Related content

Q4 2023: Update from CMA & Google on Privacy Sandbox

Learn more
Two individuals attentively observing a talk.

Google to test new cross-site tracking feature on Chrome

Learn more
Two women in conversation

Q3 2023: Update from CMA & Google on Privacy Sandbox

Learn more
Audience at IAB Engage

Tackling Greenwashing: new guidance on making environmental claims in ads

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.