IAB UK responds to CMA call for information

Posted on: Friday 31 July 2020 | IAB UK

Our response includes likely future developments in the industry, the impact of COVID-19 and the need for continued industry wide engagement

Share this

Following the publication of the CMA Market Study into online platforms and digital advertising, the Digital Markets Taskforce (led by the CMA) is developing advice for the Government on how to design and implement new pro-competition measures practice. The Taskforce issued a call for information in July and IAB UK has submitted a response covering:

  • some of the future developments we expect to see in the market

  • the impact of COVID-10 on the UK digital ad industry

  • the need for continuing industry engagement as this work is taken forward, and the consideration of industry-led approaches to meet objectives. 

Written by

IAB UK

Share this

Related content

Policy

IAB UK’s submission to DCMS Committee call for evidence on COVID-19 impact

Our response to DCMS's call for evidence on COVID-19 and it's digital impact 

Learn more

IAB UK call for evidence response: DCMS online advertising review

IAB UK has responded to the call for evidence, setting out the value of digital advertising and more

Learn more
Consultation response

ICO Direct Marketing Code of Practice Consultation response

Read our response to the ICO's Direct Marketing Code of Practice consultation

Learn more
CMA logo

IAB UK response to CMA’s market study interim report

Read our response to the Competition and Markets Authority interim report

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.