FAQ: HFSS food and drink advertising restrictions

Posted on: Monday 26 June 2017

The IAB has produced some FAQs on the new CAP Code rules that prohibit ads for ‘unhealthy’ food and drink being targeted at under-16s in online media.

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From 1 July 2017, new rules in the Committee of Advertising Practice (CAP) Code – the UK self-regulatory advertising rules – come into effect that prohibits ads for ‘unhealthy’ food and drink being targeted at under-16s in online media, including apps and social media. Advertisers, agencies and publishers need to understand the new rules and make sure ads for HFSS products are being responsibly placed in online media. Read our FAQs to find out more.


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