Digital advertising guidance: cookies, consent & the GDPR
Posted on: Wednesday 04 March 2020
At the end of 2019, in response to the ICO’s 'Update report into ad tech and real-time bidding', we published an action plan. We outlined a range of work that we would undertake to build a shared understanding among companies in our sector of what is required by GDPR and ePrivacy legislation, and how to comply with these requirements in practice.
This is the first piece of work that delivers on that action plan. We urge all companies engaged in digital advertising to read the guidance and take any necessary action to ensure you are complying with the law.
This guide explains the rules relating to cookies and other similar technologies for digital advertising, covering:
- Cookies and consent
- Consent under the GDPR
- What this means in practice for media owners, intermediaries and advertisers
- Links to further guidance and resources
You can download the guide below.
We will be rolling out further guidance and resources in the coming months. For more information, take a look at the actions we have outlined.
If you have any questions about this work, please email [email protected].
What do we know about proposed changes to UK GDPR?
The culture secretary, Oliver Dowden, has announced that the Government is planning to change aspects of UK GDPR following Brexit - so what can...Learn more
As the ICO returns to RTB, are you ready?
With the Information Commissioner’s Office set to start audits within the ad tech industry imminently, it’s vital that any companies engaged in RTB are...Learn more
Digital Advertising Guidance: LIAs under the UK GDPR
Guidance on how to conduct a Legitimate Interests Assessment; a legal requirement if you want to rely on legitimate interests to process personal dataLearn more
IAB UK statement as ICO resumes RTB investigation
The Information Commissioner’s Office (ICO) has resumed its work investigating data protection compliance in ad tech and real-time bidding (RTB)...Learn more