IAB UK Podcast | Meet the Founder: Steffen Svartberg, Cavai

We continue meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Continuing this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands.

You can listen to the Podcast here.