Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
Posted on: Thursday 04 February 2021 | IAB UK
In this episode James speaks to Steffen Svartberg, Founder & CEO of Cavai
We continue meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Continuing this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands.
You can listen to the Podcast here.
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