Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.
IAB UK Podcast | Meet the Founder: Steffen Svartberg, Cavai
Posted on: Thursday 04 February 2021 | IAB UK
In this episode James speaks to Steffen Svartberg, Founder & CEO of Cavai
We continue meeting founders of IAB UK member companies to hear their stories and learn about their journeys. Continuing this series, James speaks to Steffen Svartberg, Founder & CEO of Cavai, a company which makes programmatic more creative by focusing on conversational advertising. In this candid conversation, Steffen talks about his desire to bring a more human and truly personal element to advertising, how he launched without investors and why he went straight for familiar brands.
You can listen to the Podcast here.
Written by
IAB UK
Related content
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
The Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...
Learn moreIAB UK Podcast | Introducing IAB UK's Real Living 2021
This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...
Learn moreIAB UK Podcast | 'Exploring ethical advertising' with Mindshare & Taboola
In the latest episode of the podcast, we get stuck into ethical advertising with Taboola and Mindshare
Learn more