Virtual reality experiences increasing

Media businesses are increasing their use of virtual reality.

Virtual reality (VR) is a relatively new technology, but one that has quickly grown and is expected to do so even more over the next few years.

There will be more than six million VR users worldwide by the end of 2016, according to data from Deutsche Bank. This technology is rapidly being grasped by businesses as they look to offer immersive experiences to consumers.

It's a move that consumers are swiftly adapting to, with studies from Greenlight VR and Touchstone Research showing that users across all generations want VR experiences.

Naturally, Gen Z (ten to 17-years-old) users are the generation craving this technology the most, with 79 per cent saying that they're interested in VR. However, older generations aren't far behind, with 64 per cent of baby boomers (52 to 69-years-old) also enjoying VR experiences.

Deutsche Bank predicts there will be as many as 9.7 million VR users by the end of 2017, with this number increasing to 24.4 million by the end of 2020.

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