Nearly one-fifth of 16 to 24-year-olds spend as many as seven hours online every day, new figures show.
This is according to Ofcom data published by The Telegraph, which reveals that young people in the UK can spend the equivalent of two full days online each week.
In total, 1.1 million people aged 16 to 24 spend over 50 hours on the internet per week, compared to just one per cent of the country's 55 to 64-year-olds.
These findings highlight the importance of brands focusing heavily on their online and digital advertising strategies when targeting a young audience. As this is where they are spending so much of their time, this is where they are most likely to be targeted successfully.
However, Ofcom also found that many young people are becoming more conscious of how much time they spend online, with 15 per cent admitting to being more productive and 19 per cent saying they were less distracted when they spent time offline.