UK spent £10.8bn on ads in first half of 2017

Posted on: Tuesday 31 October 2017

UK brands increased their advertising expenditure by 3.7 per cent in the first six months of 2017, with digital mediums leading the way.

Share this

Digital advertising accounted for more than half of the £10.8 billion spent on ads by UK brands during the first six months of 2017, new figures show.

The latest statistics from the Advertising Association and WARC reveal that advertising spend increased by 3.7 per cent between January and June this year, marking the second highest total since this metric first began to be measured back in 1982.

Over the course of the year as a whole, the report authors expect advertising expenditure to have risen by 3.1 per cent in comparison to 2016, bringing the total spent to some £22 billion.

So far this year, the biggest area of spending has been on 'digital out of home' advertisements, which accounted for 54 per cent of the total, equivalent to £5.8 million.

Stephen Woodford, chief executive at the Advertising Association, commented: "We know advertising has a positive effect on the economy, with every pound spent generating £6 of GDP, so it is good to see steady, sustained growth."

Share this


Related content

AA/WARC: 2019 UK ad spend forecast to fall 16.7% in 2020

The latest AA/WARC Expenditure Report reflects the impact of COVID-19 on the UK’s advertising sector

Learn more
Jon Mew

Understanding ad spend pre COVID-19 is invaluable

IAB UK's CEO on why having a robust understanding of where digital ad spend stood going into the COVID-19 outbreak is crucial to benchmarking the impact...

Learn more
Stock image of two women talking

AA/WARC: UK advertising delivers 25th consecutive quarter of growth

Market growth is being driven by increased spend on online advertising, with percentage increases across every digital format

Learn more
stock image of two women laughing together at a corporate event

AA/WARC: UK ad spend reaches record level of £6bn for Q2 2019

Overall market growth is being driven by increased spend on online advertising, which saw rises across most formats

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.