Twitter integrates SoundCloud with Moments
Brands can now share entire playlists on Twitter Moments.
Brands and publishers that have access to create Moments on Twitter can now upload tracks to these Moments using SoundCloud.
SoundCloud posts are already supported within ordinary tweets within the Cards format, but this new function means that entire playlists can be played automatically as users swipe through Moments on their mobile devices.
This is the latest in a series of moves by the social platform to push "seamless integration" with SoundCloud.
The first brands to showcase the new tool by launching playlists are media owners Thump, Vibe and Stereogum.
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