Transparency and trust in programmatic boosted by the launch of OpenRTB 3.0

Posted on: Monday 17 December 2018

IAB Tech Lab have finalised the specifications for OpenRTB 3.0, which is now ready for industry adoption.

Share this

In OpenRTB 3.0, and unlike previous versions, the specifications of the transaction have been split out from the specifications of the ad unit. This new layered approach is referred to as ‘OpenMedia’ and will allow for more dynamic and efficient updates as the industry develops.

Transactional specifications are detailed under OpenRTB 3.0 and should be used in conjunction with the ad unit specifications in AdCOM 1.0.

Specifications for the much anticipated ads.cert is still in beta, if you are interested in participating in the working group or being part of the ads.cert testing group please email openmedia@iabtechlab.com

More guidance on implementation of RTB 3.0 will be available in Q1 2019, so keep an eye-out on our events section for webinars and learning sessions.

Read more on the Tech Lab blog HERE and view the finalised specifications available HERE.

Share this

Related content

Marketers to adopt traffic light labelling for data transparency

Marketers to adopt traffic light labelling for data transparency

IAB Tech Lab worked alongside other ad trade bodies to develop the ad transparency label, which was inspired by food labelling.

Learn more
Tech Lab

Who are the IAB Tech Lab?

Headquartered in New York, IAB Tech Lab are an international trade body who produce global technical standards for the industry

Learn more
Alex White

Seven predictions for programmatic native in 2017

Alex White, VP Product Marketing at Sharethrough looks at the seven predictions for programmatic native in 2017.

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.