Time limit tools coming to Facebook and Instagram

Posted on: Thursday 02 August 2018

Both Facebook and Instagram are introducing tools that allow users to set a time limit for their platform usage in a bid to prevent social media addiction.

Share this

Social media platforms Facebook and Instagram are introducing new tools that enable users to set a time limit for how long they spend scrolling through these sites each day.

People will be able to set reminders for when their time limit is nearing its end, and they'll have the power to mute their notifications for set periods of time. Users will also have the option to see how much time they've spent active on these social media channels in a day.

These measures are being introduced in a bid to protect people's wellbeing while using these sites, as spending excessive time scrolling through posts has been shown to negatively impact mental health.

In a joint blog, David Ginsberg of Facebook and Instagram's Ameet Ranadive, explained: "We developed these tools based on collaboration and inspiration from leading mental health experts and organisations, academics, our own extensive research and feedback from our community."

They added that they want to make sure the time people spend on social media is "intentional, positive and inspiring".

Related content

Member Research

Member Research: Beyond the Buzzwords

Datasine talk to industry thought leaders about embracing disruption

Learn more
Valentines-day-influncers

Member Research: Valentines Day – Influencers and the power of love

Read indaHash's study of influencers, brand and marketing strategies on Valentine's Day

Learn more
WWF

WWF gets its own app to boost conservation awareness

WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.

Learn more
Lego targets 'kidults' with new Instagram ad

Lego targets 'kidults' with new Instagram ad

Lego seeks an alternative market with Instagram ad aimed at stressed millennial adults instead of children.
 

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.