Snapchatters more likely to shop via their phones
Posted on: Sunday 29 March 2020
People who use Snapchat are more likely to make purchases from their smartphones, highlighting potential marketing opportunities for brands.
Snapchat users are 300 per cent more likely to make purchases via their smartphones than those who don't use the social app, new research has revealed.
Criteo carried out a study assessing Snapchatters' smartphone shopping habits, which led to the discovery that 33 per cent of the app's users are happy to spend £100 in one go via their smartphones. This places them 74 per cent more likely than those not on Snapchat to spend money via their mobiles.
Some 12 per cent of millennials (18 to 34-year-olds) said they would even book a holiday from their smartphone, and eight per cent revealed they would prefer to buy a car in this way than from an actual showroom or garage, demonstrating just how comfortable this demographic is with in-phone shopping.
All of this therefore suggests that brands who can effectively target their audience via Snapchat may be better able to encourage them to make a purchase through the app, highlighting potential marketing opportunities.
Snapchat appoints its first fashion editor
Snapchat is coming into line with Instagram and YouTube by appointing Selby Drummond, formerly of Vogue, as its first fashion editor.
Brands can now learn how to become Snapchat Storytellers
Snapchat is aiming to bring brands closer together with influencers with its new Storytellers functionality.Learn more
Snapchat to introduce 'shoppable AR'
Snapchat is launching an in-built shoppable augmented reality feature, allowing users to buy brands' products via the app directly.Learn more
IAB UK supports updated DPN Guidance on Legitimate Interests
The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.Learn more