Season 2 Episode 8 | Advertising under the influence

Posted on: Thursday 30 May 2019 | IAB UK

Share this

Since Coca Cola used Santa Claus to help sell Coke in the 1920s, advertisers have looked to trusted and influential faces to promote their products. 100 years on, influencer marketing looks very different and seeing #spon on more and more posts and platforms can be confusing. Luckily for us, we’ve got Olly Lewis, MD at THE FIFTH and Alice Audley, Founder and CEO of Blogosphere on this episode to help us understand how it works.

Things get all international in Two Minutes On as James chats ‘down the line’ to Dr Peter Day from San Francisco. Quantcast’s CTO, who will be on stage at Engage in under a week, talks us through machine learning, artificial intelligence and what the hell it means for advertising.

The IAB’s Jessie Sampson and Tom Stevens spill the beans on all the latest Engage goss in Overheard at the IAB and host James Chandler rounds up another episode grilling Facebook’s Nick Baughan. Pirate or ninja, Nick? 

You can listen to the Podcast on Acast here.

Want more? You can find all the episodes so far here

Written by

IAB UK

Share this

Related content

podcast

IAB UK Podcast | Steering Group Specials: Mobile In-App

Members of our Mobile In-App Steering Group give us some key insights into how to use in-app advertising, in this special edition of the IAB UK Podcast

... Learn more
Podcast

IAB UK Podcast | Steering Group Specials: Video

Members of the IAB UK Video Steering Group drop into the conversation to discuss all things video

Learn more
Podcast

IAB UK Podcast | Steering Group Specials: Display and Data

Join our Display and Data Steering Group for an in-depth and honest discussion about trust, transparency and data

Learn more
podcast

IAB UK Connected | Season 2 Episode 6: 'Today in Focus', with The Guardian's Rachel Humphreys

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.