Season 2 Episode 2 | Being Transparent
IAB UK
Series 2 Episode 2 discusses the big issues of digital advertising: Transparency
To quote Jimmy Cliff, “I can see clearly now, episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why it’s an issue they care so much about.
The IAB’S Chief Digital Officer Tim Elkington boldly takes on the topic in “Two minutes on…” and the IAB UK inside scoop comes from Sophia Amin sharing the vital work happening on Inclusion, Diversity and Equality.
Finally, find out what Quantcast’s UK Managing Director Ben Murphy and Demi Moore have in common.
Listen to the podcast here
--
Tw: @iabuk
Insta: @iabuk
--
Find out more about our Transparency FAQs
Read what we’re doing on Inclusion, Diversity and Equality
Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support.
Written by
IAB UK
Topics
Related content
Podcast Upfronts 2022: what we learnt
Learn more
IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts
Learn more
Season 2 Episode 1 | Don't be a #clickhead
Learn more
IAB UK Connected | Season 2 Episode 2: Revolutionising femcare with Callaly's CMO Kate Huang
Learn more
Rediscover the joy of digital advertising
Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.