Podcast Upfronts 2022: what we learnt
With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...
Learn morePosted on: Thursday 07 March 2019 | IAB UK
Series 2 Episode 2 discusses the big issues of digital advertising: Transparency
To quote Jimmy Cliff, “I can see clearly now, episode 2 of the IAB podcast is here”. Yes, we’re tackling a big issue in digital advertising: transparency. Where is your money going when you buy ads online, and who is adding the most value? There’s plenty being done by the IAB to tackle it, but this episode gets the view of Rowly Bourne from Rezonence and Lauren Dick from MailMetroMedia to hear why it’s an issue they care so much about.
The IAB’S Chief Digital Officer Tim Elkington boldly takes on the topic in “Two minutes on…” and the IAB UK inside scoop comes from Sophia Amin sharing the vital work happening on Inclusion, Diversity and Equality.
Finally, find out what Quantcast’s UK Managing Director Ben Murphy and Demi Moore have in common.
Listen to the podcast here
--
Tw: @iabuk
Insta: @iabuk
--
Find out more about our Transparency FAQs
Read what we’re doing on Inclusion, Diversity and Equality
Thanks to our sponsor Verizon Media and to SNK Studios & Acast for their support.
Written by
Topics
With speakers exploring podcasting’s storytelling capability, the growth of the market, and the rising popularity of news and current affairs content...
Learn moreThe Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...
Learn moreThis week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...
Learn moreIn order to build a more inclusive industry, there are certain initiatives and practices that should be more widespread writes Sophia Haynes, our...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.