Resources to help you get ready for cookie deprecation

Posted on Thursday 15 February 2024 | IAB UK

From data clean rooms to contextual advertising, we’ve pulled together guides to help you navigate a cookieless targeting and measurement landscape 

In addition to resources from IAB UK, our counterparts around the world are also developing guides and explainers to help you successfully transition away from third-party cookies. It’s essential that we’re sharing advice and expertise across different areas in order to get this right - so we’ve pulled together a list of resources for you to draw on. We will be updating this on an ongoing basis.
 

Written by

IAB UK

Topics

Targeting and measurement

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