Reddit introduces new embed feature

Social news service Reddit is following the likes of Twitter and Facebook by introducing a new embed feature to its platform.

This feature is intended to work in a similar fashion to to an embedded tweet, video clip, or Facebook post, giving users the opportunity to integrate content on external sites around the web.

It's hoped that this will allow the platform to reach larger audiences, while also building stronger relationships with publishers and brands.

If successful, this move will see external sites become much more easily able to include Reddit content within their own reports, which the platform expects to not only boost revenues, but to increase awareness.