Project Rearc Webinar: Cookies and Tracking – Why Are They Going Away, and What Do We Do Now?
Posted on: Thursday 30 April 2020 | IAB UK
The first webinar from IAB Tech Lab's Project Rearc is available to watch now and includes insights on the history of cookies and the evolution of tracking
With impending changes to third-party cookies and other identifiers, IAB Tech Lab have set up the Project Rearc global initiative to bring stakeholders from across the industry together to re-think and re-architect digital marketing. You can find out more information about Project Rearc on the Tech Lab website.
As part of this project, IAB Tech Lab are hosting a series of webinars which will provide different perspectives on this topic, information on the next steps of Rearc and how to get involved in the process. The first webinar provided an overview on the history of cookies, tracking, the evolution of the internet, and how we got to where we are today. The webinar and it's companion presentation deck, can both be viewed below.
If you would like to be involved with IAB UK working groups feeding into Project Rearc and other identity groups, please contact firstname.lastname@example.org
Project Rearc Webinar
This first webinar provides an overview on the history of cookies, tracking, the evolution of the internet, and how we got to where we are today. It can be viewed below.
Understanding Identity and Targeting in a Post-Cookie World
What's in store for our cookie-less future? We ask our Display & Data Steering Group to show us what the future might holdLearn more
User ID solutions must hit the sweet spot cookies missed
Tina Lakhani explains how the IAB is working with industry to chart the UK’s path to a post-cookie worldLearn more
What Is the Future of Video Advertising in a Cookie-less World?Learn more
Digital advertising guidance: cookies, consent & the GDPR