Online video-viewing 'to exceed over an hour a day by 2020'
Posted on: Tuesday 17 July 2018
The average consumer will spend more than 60 minutes viewing online videos by 2020, according to new digital behaviour forecasts.
The average consumer will spend 67 minutes each day viewing online video content this year, up from last year's 56 minutes, according to new predictions.
Zenith's Online Video Forecasts 2018 anticipates significant growth in online video-viewing over the course of this year, fuelled in part by the new video capabilities of multiple social media platforms, smart TVs and the latest smartphones allowing for high-quality video streams.
Online video consumption is expected to increase even further over the next few years, with people predicted to be watching these for an average of 84 minutes per day by 2020.
Jonathan Barnard, head of forecasting and director of global intelligence at Zenith, commented: "The rapid rise in video-viewing makes online video the world's fastest-growing advertising format, creating new strategic and creative opportunities."
He added that brands without an online video strategy at present, therefore, need to think seriously about implementing one.
Member Research: Beyond the Buzzwords
Datasine talk to industry thought leaders about embracing disruptionLearn more
Member Research: Valentines Day – Influencers and the power of love
Read indaHash's study of influencers, brand and marketing strategies on Valentine's DayLearn more
StorySign app developed to help deaf children learn to read
StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.Learn more
WWF gets its own app to boost conservation awareness
WWF Selfies contains frames and stickers that help to promote the awareness of the organisation's conservation work.Learn more