M&S adds checkout-free payments to its app

Posted on: Wednesday 03 October 2018

Shoppers in selected M&S stores can now skip the queues at the checkout and pay for their items through the app.

Marks and Spencer (M&S) has now enabled checkout-free payments in a number of its smaller shops via the retailer’s app. The Mobile, Pay, Go feature allows customers to scan products with their smartphone as they make their way around the store and then pay for them with Apple Pay or a card saved to their account.

Sacha Berendji, retail, operations and property director at M&S, said: “Digitally enabled stores that offer a seamless customer experience are a crucial part of our transformation and our ambition to be a digital first retailer.”

The thinking behind the move is to speed up the shopping process for busy customers and free up staff to offer service in other areas around the shop.

After being adopted in a small number of stores, there are plans to increase the rollout to another four in the coming weeks.

Customer feedback will then be sought before it is added to larger M&S branches in 2019.

 

Related content

Ipsos iris: 93% of online population use smartphones

The pandemic has not impacted the dominance of smartphones, with latest Ipsos iris data showing that time spent on smartphones accounts for 55% of all...

Learn more
Man using iPhone

Understanding IDFA changes: 5 things to know

How should you be navigating Apple’s IDFA shift? Read the key take outs from our webinar with Mindshare, Adjust and Shpock

Learn more
IN-APP

How can brands successfully tap into in-app advertising?

Apps have become an essential part of our daily lives, but are marketers making the most of this opportunity? We turn to our Mobile In-App Steering Group...

Learn more
loreal-launches-pH-skin-sensor-and-app

L'Oreal launches pH skin sensor and app

L'Oreal is entering the wearable technology market with a sensor to measure pH levels in real-time and an accompanying app that will help to treat a...

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.