More consumers than ever are streaming music

Posted on: Monday 18 April 2016

Consumers are tuning in to ad-based user upload services, but subscription services are bringing in the revenue.

Share this

Even more consumers are signing up to streaming music sites such as Spotify, Tidal and Google Play, with subscriptions to ad-free paid services booming, according to a report by the International Federation of the Phonographic Industry (IFPI).

IFPI has estimated that there are 68 million streaming music service subscribers as of the end of 2015, which is an increase of 45.2 per cent from the 41 million there were in 2014.

Despite the extreme growth seen in streaming services, ad-supported user upload services such as YouTube and SoundCloud are still seeing popularity, with the IFPI estimating that almost one billion people use these services worldwide.

In 2015, streaming services brought in about $2 billion (£1.4 billion), while ad-supported user upload services made revenues of approximately $630 million.

The Recording Industry Association of America estimates that streaming made up 34.3 per cent of US music industry revenues in 2015. 

Share this

Related content

Feel the music

Concertgoers can now feel the music with Avnet’s wearables

Vibrotextile allows each individual instrument to sync with a part of the wearable, reflecting the nuances of live music.
 

Learn more

YouTube views to count towards music chart rankings

The number of times a music video is watched on YouTube will count towards songs' chart rankings for the first time.

Learn more
IAB UK supports updated DPN Guidance on Legitimate Interests

IAB UK supports updated DPN Guidance on Legitimate Interests

The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.

Learn more
Jon Mew, IAB UK CEO

A new look as we come of age

This year, the IAB is reaching a milestone – we’re turning 21. 

 

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.