Mobile Steering Group

Posted on: Monday 28 March 2016

The Mobile Steering Group is a premium IAB advisory group which is made up of the leading companies operating in the mobile space.

Share this

These senior experts meet every 6 weeks to help nurture the mobile market and educate the industry on how mobile fits into the wider digital sphere. The group is tasked with setting the IAB's strategy from a mobile point of view and helps to shape all of our mobile initiatives.

The objective of this group is to:

To lead the charge in moving the industry to mobile and to tackle mobile specific issues – such as location, mobile ad tech, regulations, and standards. 

To find out more or register interest please contact Mike Reynolds, Senior Mobile and Video Manager, mike@iabuk.com.

Share this

Related content

Nicholas Graham

Digital Audio Britain

The IAB’s Autumn 2018 Digital Audio Britain series proves that digital audio continues to slip comfortably into our lives very conveniently

Learn more
Andy-McNab

Pernod Ricard and S4M, a Travel Retail Campaign

Reaching Your On The Go Target Audience. 

Learn more

Live broadcasts go to the top of Twitter users' timelines

Twitter is prioritising live broadcasts in the timelines of its mobile users, as it undergoes a redesign of its desktop platform.
 

Learn more
video comes to Tinder

Video comes to Tinder: The Perfect Match?

Tinder is rolling out a new feature known as Loops, which brings video to the dating app for the first time. 

Learn more

Looking to boost your skills?

Take your pick from over 40 events, workshops and training courses across the year.