Mobile Steering Group

Posted on: Monday 28 March 2016

The Mobile Steering Group is a premium IAB advisory group which is made up of the leading companies operating in the mobile space.

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These senior experts meet every 6 weeks to help nurture the mobile market and educate the industry on how mobile fits into the wider digital sphere. The group is tasked with setting the IAB's strategy from a mobile point of view and helps to shape all of our mobile initiatives.

The objective of this group is to:

To lead the charge in moving the industry to mobile and to tackle mobile specific issues – such as location, mobile ad tech, regulations, and standards. 

To find out more or register interest please contact Mike Reynolds, Senior Mobile and Video Manager,

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