These senior experts meet every 6 weeks to help nurture the mobile market and educate the industry on how mobile fits into the wider digital sphere. The group is tasked with setting the IAB's strategy from a mobile point of view and helps to shape all of our mobile initiatives.
The objective of this group is to:
To lead the charge in moving the industry to mobile and to tackle mobile specific issues – such as location, mobile ad tech, regulations, and standards.
To find out more or register interest please contact Mike Reynolds, Senior Mobile and Video Manager, firstname.lastname@example.org.