Millennials 'increasingly receptive' to use of AI in brand ads

New research has found that a growing number of millennials understand the benefits of brands using artificial intelligence as part of their advertising campaigns.


Millennials are becoming increasingly receptive to brands' use of artificial intelligence (AI) to personalise and better target their digital advertising efforts.

According to research carried out by Rocket Fuel for its Consumer Perceptions of AI Survey, 80 per cent of 25 to 34-year-olds understand why brands want to be able to target them with personalised ads and offers.

AI algorithms are vital for brands to be able to do this, drawing on data based on consumers' online activities to generate the information needed to help them target their ads - something that 62 per cent of millennials admit to seeing the value in.

In addition, more than two-thirds (69 per cent) of Generation Y members believe that AI has become part of everyday life, while 81 per cent think it is an 'exciting development' in the future of technology. Some 61 per cent of respondents said they are aware of AI regularly being used in advertising and marketing.

Mailee Creacy, country manager at Rocket Fuel for Australia and New Zealand, commented: "Being able to engage with millennials in a personalised way is the next frontier as brands seek to maintain and increase relevancy in the digital age."

Related content

a person smiling

AI in ads: what's working?

Learn more
people chatting

Government sets out long-term vision for the creative industries

Learn more
Crowd at Engage 2022

What we know from Starmer’s first King’s Speech

Learn more
members talking

The Party Manifestos: What do we know?

Learn more

Fast forward to 2030 with Futurescape

An in-depth exploration of the attitudes, innovations and media shifts that will shape the years ahead and redefine how we advertise by the turn of the decade

IAB UK Chatbot

Close Chat

Hi, I'm NORI

As the IAB’s AI-powered chatbot, I’m here to help IAB members understand everything about the world of digital advertising. You must be an IAB member to ask a question. To get started, either log into your account or create one below.

Are you sure you want to clear your chat history?

No
IAB chatbot icon