John Whittingdale: Online advertising brings huge opportunities for SMEs
IAB UK hosted a Parliamentary Reception in December 2022 to inform MPs about the valuable role digital advertising plays in supporting small businesses...
Learn morePosted on: Wednesday 07 September 2022 | IAB UK
As Liz Truss announces her new Cabinet, Michelle Donelan replaces Nadine Dorries as Culture Secretary. Read a comment from our CEO Jon Mew
With Michelle Donelan now confirmed as the next Secretary of State for digital, culture, media and sport, I would like to take the opportunity to congratulate her on her appointment.
At the IAB, our message to the new Government on behalf of the digital advertising industry is clear: work with us to make sure that legislative changes are necessary, proportionate and genuinely effective. Digital advertising is under a high level of regulatory scrutiny and, by working with our members, the Government can ensure that any changes to the current regulation of digital advertising add meaningful value, can be effectively implemented and prioritise the areas most in need of attention.
Not doing so will have a vast effect on the stability of the businesses that rely on digital channels, particularly small companies that are already facing huge economic uncertainty. Most importantly, blunt legislation could risk the viability of the free-to-use, ad funded web - limiting the ability of each and every one of us to access information and services online for free. By working together, Government and industry can deliver far more for the UK.
IAB UK hosted a Parliamentary Reception in December 2022 to inform MPs about the valuable role digital advertising plays in supporting small businesses...
Learn moreThe Government has moved the implementation of the HFSS online ad ban to 2025, following lobbying from the IAB, our members and industry partners
Learn moreIAB UK has produced this guidance as part of our commitment to the ICO in our response to its investigation of real-time bidding. The guidance aims to...
Learn moreThe Competition & Markets Authority (CMA) has worked with the Advertising Standards Authority (ASA), Ofcom, social media companies and content creators...
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.