IAB UK's response to ISBA's 'Supply Chain' study

Posted on: Wednesday 06 May 2020 | Jon Mew - CEO, IAB UK

Jon Mew, IAB UK's CEO, comments on ISBA and PwC's Supply Chain Transparency study


Transparency in digital advertising’s supply chain is critical to its sustainable future - reflected by the widespread adoption and endorsement of shared industry standards such as IAB UK’s Gold Standard, Transparency FAQs, Tech Lab’s sellers.json and more.

We thank our supply-side members who voluntarily took part in ISBA’s study; a clear demonstration of their commitment to delivering transparency within the supply chain. Digital advertising - and particularly programmatic - is complex and relies on many companies to play a part in ensuring it works for publishers, advertisers and consumers. However, it is not a dark art and we shouldn’t lose sight of the crucial role programmatic plays in supporting our ad-funded, open web. The money invested in ad tech companies improves the overall effectiveness of advertising by delivering essential functions such as brand safety controls, effective targeting and accurate measurement.

As this study acknowledges, further collaborative work is needed to build a full and robust understanding of the programmatic marketplace. We look forward to working with our members and other industry partners to shine a light on the value added at each stage of the supply chain.

Written by

Jon Mew

CEO, IAB UK

Topics

Related content

person on the computer

IAB Tech Lab launches Supply Chain Validation service for publishers

New service allows publishers to validate authorised sellers of their inventory

Learn more
Digital Trust Forum Promo Imagery

5 things we learnt at Digital Trust Forum 2021

Catch up on the key takeouts from our second Digital Trust Forum, with speakers including Facebook, Amazon Advertising, TikTok, Google and The Telegraph...

Learn more
Digital Trust Forum branding

Digital Trust Forum returns to tackle key issues

Following our first Digital Trust Forum last year, the event will be returning in May 2021 to dig into some of the biggest issues facing our industry

Learn more
IMAGE

Fact Check: 10 takeouts from commentary on ISBA’s ‘Supply Chain Study’

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.