IAB UK’s first Audio Week to explore booming market
Posted on Tuesday 17 August 2021 | IAB UK
Taking place between 6-10 September, the third of our 2021 Specialism Weeks will turn an ear to the growing audio opportunity for advertisers
With our latest Adspend report showing that the digital audio and podcasting markets are growing rapidly - up 17% and 43% respectively in 2020 - Audio Week will bring together key players from across the industry to explore how consumers are using digital audio, the creative possibilities for advertisers and what the future holds.
Audio Week will include virtual events, the release of the latest insights from our 2021 Real Living research and a special episode of The IAB UK Podcast with Audiomob on the unique role audio plays in gaming. You can find out more about the events below and all IAB UK members can sign up for free:
Audio Week: Understanding Listeners
Monday 6 September, 15.00-16.00
This insight-packed hour will delve into consumer behaviour and how to understand audio users, formats and metrics, as well as how to amplify your messaging within the audio space. We’ll be releasing the latest findings from our Real Living 2021 research, as well as hearing from speakers including Goodstuff’s Sam Austin and Spotify’s Darren Thompson. Sign up.
Audio Week: Perspectives on the future of digital audio
Tuesday 7 September, 14:00-15:00
Join IAB UK members from across the audio and digital advertising ecosystem as they share their visions for the future of audio, showcasing the breadth of possibilities available to advertisers. Speakers include Acast’s Josh Woodhouse, MappMedia’s Esther Mason and TargetSpot’s Adam Pattison. Sign up.
Audio Week: Creative Workshop
Wednesday 8 September, 14:00-15:35
Audio offers advertisers rich and growing opportunities to reach diverse audiences - but where should you start and what are the key factors you need to consider to get it right? In this creative workshop with IAB UK members - including A Million Ads, Red Apple Creative and AdTonos - you'll explore unique and inventive examples of creativity in audio. Sign up.
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