The IAB UK Podcast | 'The Value of Targeted Advertising' with Dr Daniel Knapp

Posted on Wednesday 03 November 2021 | IAB UK

In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising.

In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations.

Download the paper and get more information here.



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