The IAB UK Podcast | Meet the Founder: Sophie Hinds,

Posted on: Thursday 04 November 2021 | IAB UK

This week's episode continues our 'Meet the Founder' series, in which we speak to founders of IAB UK member companies about the highs and lows of starting a new digital advertising business, how true they’ve remained to their initial vision and what they might do differently if they had their time again.

In this episode, James talks to Voiceworks founder Sophie Hind. Voiceworks is a voice technology and audio production company doing everything from creating skills for Alexa to entire sonic branding strategies. James and Sophie talk about brands that are really getting audio right, how the conversation around audio has moved on and whether or not she has any regrets.

Listen to the podcast below and find out more about Voiceworks here.



Written by


Related content

Podcast host

IAB UK partners with The Podcast Show to celebrate the growing opportunities in podcasts

The Podcast Show is taking place 25-26 May to celebrate the growth and popularity of podcasting, as well as supporting new creators that are helping...

Learn more
Podcast tile

IAB UK Podcast | Introducing IAB UK's Real Living 2021


This week, IAB UK launched the final part of our Real Living research into the behaviour of shoppers, gamers, listeners and viewers over the past...

Learn more

IAB UK Podcast | 'Exploring ethical advertising' with Mindshare & Taboola

In the latest episode of the podcast, we get stuck into ethical advertising with Taboola and Mindshare

Learn more

The IAB UK Podcast | CTV Week Special with Amazon Ads & Johnson & Johnson

Learn more

Why digital advertising works

Discover why digital advertising is effective for reaching your customers and building brands.