CTV & gaming projected to deliver over £4bn in annual digital ad spend by 2026
Advertising spend on connected TV (CTV) and gaming is predicted to double by 2026, hitting a combined £4.15bn, according to new report IAB Compass
Learn morePosted on: Wednesday 10 February 2021 | IAB UK
Created with our Gaming Group, the Guide to Gaming explores the opportunities available to advertisers in this growing sector – both in and around the game
Over 2.7 billion people play games globally, often on multiple devices, and the opportunities for advertisers in this space are rich, varied and growing. Brands have unique and creative options to seamlessly integrate into gaming environments and reach diverse, highly engaged audiences.
Created with the IAB UK Gaming Group, our new Guide to Gaming covers key factors that advertisers must need to know in order to deliver effective gaming campaigns. Understand the audiences, formats and metrics, as well as how to amplify your messaging within the gaming community. This guide covers advertising opportunities...
Advertising spend on connected TV (CTV) and gaming is predicted to double by 2026, hitting a combined £4.15bn, according to new report IAB Compass
Learn moreFrom measuring attention to gaming as a social connector, here’s what we took away from Gaming Upfronts
Learn moreThe updated standards address ad viewability, measurement, inactivity, and fraud within intrinsic in-game ads, bringing them up to par with the rest of...
Learn moreAdTonos, AudioMob, DAX at Global, Odeeo, NumberEight and Spotify explain how harnessing audio can help take gaming ads to the next level
Learn moreDiscover why digital advertising is effective for reaching your customers and building brands.