IAB Tech Lab launches initiative to reduce carbon impact of digital ads
The Green Supply Path Initiative aims to support the advertising industry in meaningfully lowering carbon emissions via supply path optimisation
Learn moreIAB UK launches complimentary Tech Lab membership
Posted on: Monday 26 April 2021 | IAB UK
For the first time, we are offering IAB UK members access to IAB Tech Lab resources at no extra membership cost
Aimed at IAB UK members that don’t have access to Tech Lab as part of their existing membership, this development will give access to…
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Certain Tech Lab resources, such as CodeBank and real-time bidding specs
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One working group of your choice
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Admission to IAB Tech Lab’s Slack channels
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Input into initiatives prior to the public comment period
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IAB Tech Lab events at a discounted price
IAB UK will be covering the cost of this access and we are pleased to be able to offer this deal as a complimentary benefit to our members.
For context, IAB Tech Lab is the only global IAB and works closely with national IABs to develop technology and standards that enable growth and trust in the digital media ecosystem. Its remit is broad, but Tech Lab has a particular focus on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. You can find out more here.
If you wish to take us up on this offer or have any questions, please get in contact with [email protected].
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