IAB UK comment on ICO’s latest update

Since the publication of the ICO’s ‘Update report into adtech and real time bidding’, IAB UK has been engaging with the regulator and working with our members to develop an effective and proactive plan of action to address the issues identified in the report. This has been a constructive process and we are pleased that the ICO has recognised the work that the industry has done to date, and the value of the further work we’ve committed to. We have made good progress, but what matters now is the outcome. Implementing the actions outlined in our response to the ICO needs our members and the wider industry to work with us and be willing to take action where necessary to deliver meaningful change. We look forward to continuing to engage with the ICO as this process develops.