IAB CEO gives evidence to Lords Communications Committee advertising inquiry

The IAB was in Parliament on Tuesday 24 October as its CEO, Jon Mew, gave evidence to the House of Lords Communications Committee.

The Committee invited Jon to give evidence as part of its inquiry into the UK advertising market, focusing on the future of the industry. The Committee is looking at how Government policies and practices might help the industry maintain its pre-eminent position, particularly how we can continue to access the skills and top talent that our industry requires.

Jon appeared alongside witnesses from Enders Analysis and King’s College business school and talked about the importance for digital advertising businesses of having the right immigration rules post-Brexit, how consumer behaviours are driving spend in digital and how traditional media are adapting to digital disruption.

You can watch the session below on Parliament TV and the IAB has also submitted a written response to the inquiry, available here.