GoCompare launches automated energy switching tool

Weflip will transfer customers to alternative providers when savings are detected by GoCompare's Energylinx platform.

Energy customers have become aware in recent years that they should be switching energy providers to get the best deal, but it can be a time consuming process that leaves many failing to do it.

Now, price comparison site GoCompare is launching a new tool, which will automatically move customers across to the best deal.

Weflip will use data from the website’s own Energylinx platform to trigger a transfer to an alternative provider if savings can be made.

If the process proves to be a success in the energy market, there is a good chance it will be replicated in areas such as home phone and broadband.

Matthew Crummack, chief executive officer of GoCompare.com group said: "We are excited by the launch of Weflip as our first proposition focused on our 'Savings as a Service' strategy. 
“Though it will take time to fully develop traction in the switching market, we believe Weflip is a hugely powerful tool and will be very appealing to customers."

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