Facebook launches new ad policy
Posted on: Sunday 10 April 2016
Facebook's new ad policy makes it easier for brands to monetise their content.
Share this
Last week Facebook announced changes to its ad policies, which means that verified pages can now share branded content on the platform.
It's thought that this will make it easier for brands and publishers to monetise their content shared on the social network.
Previously, publishers weren't able to run branded content on Facebook unless they received approval directly from the platform. However, branded content that specifically mentions or features a third party product, brand, or sponsor will now be allowed.
In addition, a tool will now be made available to make it easy to tag the sponsor of content, which will be a requirement to run a branded post.
In a post announcing the change, Facebook stated: "People will now be connected to more of the content they care most about on Facebook as publishers and influencers gain an incentive to share more quality content - of all kinds - with their fans."
Related content
CMA update: What’s happened so far & what’s next?
Read our summary of what’s happened since the Competition & Markets Authority (CMA) released its market study into online platforms and digital...
Learn moreDigital Advertising Guidance: DPIAs under the GDPR
Data protection impact assessments: When are they required? And what does a good DPIA process look like for the digital advertising industry?
Learn moreFacebook reveals its own smart home device
Facebook is launching Portal, which will include voice controls powered by Amazon's Alexa.
Learn moreIAB UK Digital Upfronts 2018: Facebook urges marketers to ‘stand out and stand up’
Facebook kicked off the IAB UK’s Digital Upfronts 2018 with a session focused on how to get ‘meaningful’ attention to drive positive outcomes.
Learn more