Eurovision hits Twitter record

Posted on: Sunday 15 May 2016

More than seven million Tweets were sent about Eurovision 2016, breaking a new record.

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Viewers from across the globe tuned into the Eurovision Song Contest 2016 on Saturday night, sending so many Tweets that a new record was broken.

More than seven million Tweets were sent about the contest, breaking the record for how much engagement it garnered on the social media platform.

The competition was broadcast in America for the first time this year, which is likely to have contributed to such high levels of engagement on Twitter, as well as Justin Timberlake's performance.

Ukraine took the crown on the night, closely followed by Australia - an entry that, in itself, caused a social media storm.

Fans, brands and celebrities were active on Twitter throughout the night, with the contest seeing more social media conversations than ever before.

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