HFSS online ad ban postponed to 2025
The Government has moved the implementation of the HFSS online ad ban to 2025, following lobbying from the IAB, our members and industry partners
Learn moreDoes the HFSS online ad ban apply to your ad?
Posted on: Tuesday 21 December 2021 | IAB UK
To help all parts of the digital ad industry understand what is and isn't covered by the impending ad ban, we’ve put together some easy-to-use guidance
By answering the four key questions below, you can understand whether an ad will be subject to the HFSS online ad ban when it is introduced at the start of 2023. Please note that this is based on information that is available to us at the time of publishing (December 2021). View the guidance below and download it at the bottom of the page for a version that includes hyperlinks to further information.
Related content
Government postpones HFSS online ad ban to 2024
In what is a major win for the digital ad industry, the Government has announced that the implementation of the HFSS online ad ban will be delayed by a...
Learn more
What’s happening with the HFSS ad ban?
Is the Government still planning to implement it at the start of next year? Read an update from our policy and regulatory affairs team
Learn more
HFSS ad ban: Where are we now & what's next?
Read an update on our work regarding the HFSS online ad ban from our Public Policy Manager, James Davies
Learn more
Why digital advertising works
Discover why digital advertising is effective for reaching your customers and building brands.