Does the HFSS online ad ban apply to your ad?
Posted on Monday 13 January 2025 | IAB UK
To help all parts of the digital ad industry understand what is and isn't covered by the impending ad ban, we’ve put together some easy-to-use guidance
By answering the four key questions below, you can understand whether an ad is likely to be subject to the HFSS online ad ban when it comes into force on 1st October 2025. Please note that this is based on information that is available to us at the time of publishing (January 2025). View the guidance below and download it at the bottom of the page for a version that includes hyperlinks to further information.
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