Consumer-led social media campaign leads to chocolate bar revival

A Twitter campaign has led to the permanent revival of a Cadbury chocolate bar, showing how engaging with their online audience can potentially lead to a sales boost for brands.

Cadbury has announced that it will be bringing back its Tiffin chocolate bar on a permanent basis in response to a consumer-led Twitter campaign.

After the chocolate bar was relaunched as a limited edition product earlier this year, confectionery fans took to social media to campaign for its permanent return.

Cadbury's response is an example of why brands should take note of their customers' comments on their social media channels, as the chocolate-maker will now be in line for a boost to its sales by bringing back the in-demand Tiffin bar.

Speaking to the Daily Star, Cadbury brand manager Katrina Davison explained: "With so many fans campaigning for its permanent return on social media, we just knew we had to bring it back for good this time."

The Tiffin bar, which features Daily Milk chocolate alongside biscuit and raisins, was initially introduced in 1937, before being withdrawn in 1972. It has since had two comebacks, but Cadbury hopes its permanent relaunch on Tuesday August 1st will see its popularity reign high once again.

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