Connected clothing to overtake smartwatches in popularity stakes

Posted on: Thursday 29 March 2018

Sales of connected clothing look set to overtake smartwatches in the wearables market, according to new data.

Share this

Smartwatches may be what immediately springs to mind when wearable technology is talked about, but sales of these products are set to be overwhelmingly overtaken by those of connected clothing in the next two years.

This is according to new data from Juniper Research, which believes the compound annual growth rate (CAGR) for connected clothing will be 102 per cent between now and 2020. 

Meanwhile, the CAGR for smartwatches is expected to be just 31 per cent, with this segment of the wearables market also set to be overtaken by smart glasses, with their estimated CAGR of 98 per cent, and smart jewellery (55 per cent).

It is also anticipated that 'hearables' will grow in popularity over the next two years, at the same rate as smartwatches (31 per cent).

Overall, wearable technology is expected to be in particularly high demand in the healthcare sector, with the field's spending in this area on course to reach more than $2.5 billion (£1.7 billion) by 2020.

Share this

Related content

Antonio Forte headshot

IAB UK Influencer Marketing Trends: Audience insights during the coronavirus pandemic

IAB UK’s Antonio Dale Forte looks at trend reports from IAB UK Influencer Advisory Group to see how user behaviour has changed during the COVID-19...

Learn more
James Chandler

The Ken Fawes Listening Party

James Chandler recounts the story of Ken Fawes walking onto the stage at the Barbican with the people who made it happen

Learn more

Stay Engaged Finale: The Ken Fawes Listening Party

Learn more

Stay Engaged Session 15: The Story of UK Lockdown Through Google Search

Learn more

Looking to boost your skills?

Lasting two hours each, our virtual training modules have been designed to fit into your day while you work from home and provide you with the opportunity to learn new skills and keep your team up-to-date with latest best practice.