Chatbots could be next for consumer engagement

Mark Zuckerberg outlines plans for chatbots and the future of Facebook.

CEO of Facebook Mark Zuckerberg has suggested that chatbots are the next step for the social media giant at last month's F8 developer conference.

When laying out his ten-year roadmap for the platform, chatbots were at the forefront of his plans, as even more brands are seen to adopt this new era of "conversational commerce", a term created by Uber's Chris Messina.

"You should be able to message a business in the same way you’d message a friend," Mr Zuckerberg stated, as he discussed how Facebook's chatbots will allow partner brands to connect with consumers.

They will be powered by artificial intelligence, enabling conversations surrounding orders, customer service enquiries and more.

Related content

Gambling regulator clamps down on ads being misplaced on pirate sites

Learn more

COP26: How are digital platforms tackling climate change?

Learn more

Facebook x Digital Upfronts: 5 things we learnt

Learn more
Oculus Rift

Facebook and Oculus unveil virtual reality headset

Learn more

Rediscover the joy of digital advertising

Champion connections instead of clicks. Capture audiences' imaginations, not just their attention. Boldly move to your own beat instead of letting tech set the pace. It’s time to rediscover the joy of digital.