Cats take over ads at Clapham Common
Posted on: Wednesday 14 September 2016
All ads at Clapham Common tube station have been replaced with pictures of cats.
The #CatsNotAds campaign that aimed to replace ads with pictures of cats has seen success, and Londoners travelling through Clapham Common tube station will, for the next two weeks, be greeted by hundreds of pictures of some of our favourite furry friends.
#CatsNotAds and the Citizens Advertising Takeover Service (CATS) was developed by Glimpse Collective, with cats from Battersea Dogs & Cats Home and Cats Protection strutting their stuff in front of the camera for the occasion.
Glimpse founder and CATS leader James Turner said: "We tried to imagine a world where public spaces made you feel good. We hope people will enjoy being in the station and maybe think a bit differently about the world around them.
"Instead of asking you to buy something, we're asking you to think about what's really valuable in your life. It might not be cats, but it's probably something you can't find in the shops."
And it seems this isn't the last we'll see from CATS, as the team is already planning its next takeover. Dogs are a likely candidate, but what other animals could we see taking over a London tube station?