Can Facebook facial recognition help find missing people?
Posted on: Monday 30 April 2018
The Missing Persons Advocacy Network is harnessing Facebook's facial recognition technology to help locate missing people.
Share this
Facebook's facial recognition technology is being harnessed by the Missing Persons Advocacy Network (MPAN) in its searches for missing people.
The social network's auto-tagging function is being used to scan the backgrounds of user photos to look for the faces of missing persons.
This is taking place as part of a campaign titled Invisible Friends, which is encouraging social media users across the world to add the profiles of missing people as friends to provide the facial recognition technology with a greater number of images and videos to scan.
Loren O'Keeffe, founder and director of MPAN, explained: "Invisible Friends is an ingenious way to put artificial intelligence to work for a good cause, and carry out a task humans simply aren't capable of."
She added that billions of posts can be searched every week via this method, raising awareness for missing persons' families thanks to its potentially huge reach.
Share this
Topics
Related content
Member Research: Beyond the Buzzwords
Datasine talk to industry thought leaders about embracing disruption
Learn more
How AI is revolutionising Ad-Verification: 5 Key Trends.
AI is improving brand safety, and it going to get personal.
Learn more
Three ways digital advertising must evolve as we adopt AI
It’s true that AI is proving itself to be a crucial tool, but there are a few things that need to change if advertisers are going to set themselves up...
Learn more
StorySign app developed to help deaf children learn to read
StorySign sees an avatar sign printed words when a smartphone is held up to a book, to help deaf children learn to read.
Learn more