Buzzfeed combines digital trends to launch first smart appliance
Posted on: Sunday 30 July 2017
Buzzfeed is launching a smart cooking appliance, reflecting its audience's interests in food and technology to widen its scope.
Share this
Buzzfeed has announced the launch of its first smart appliance, the Tasty One Top, which has been developed by its subsidiary Tasty.
Food and technology are two of the categories that generate the most interest among Buzzfeed's readers, which the content provider has recognised and decided to reflect in its first smart home appliance, allowing the brand to widen its scope.
The Tasty One Top is a Bluetooth-enabled device that can fit onto a hob. Consumers can download an accompanying app that currently features almost 1,700 video recipes that they can cook themselves via the smart device, sharing their efforts with others via the inbuilt technology.
Ashley McCollum, general manager of Tasty, commented: "The Tasty One Top and app demonstrates our commitment to the intersection of content and technology."
She added that the device is designed to make cooking "more accessible, social and fun", thanks to recipes being reimagined as a "visual, shareable and interactive medium".
Share this
Topics
Related content
IAB UK supports updated DPN Guidance on Legitimate Interests
The Data Protection Network (DPN) has published an update to its widely-read guidance on Legitimate Interests.
Learn moreA new look as we come of age
This year, the IAB is reaching a milestone – we’re turning 21.
Learn more
New BBC scheme will help students identify fake news
The BBC is launching a new initiative designed to help students spot fake news on the web.
Learn moreAmazon Key will allow couriers to drop off parcels inside homes
The Amazon Key will transform delivery drop-offs in the future, thanks to innovative technology.
Learn more