Brits are voting Sainsbury's as their favourite Christmas ad

John Lewis comes out on top across the globe, but the UK has a different view.

Most of us probably think of John Lewis first when it comes to Christmas ads, as they've led the pack for years. However, YouTube has released a Christmas ad leaderboard, which shows that Sainsbury's is coming out on top among Brits.

There is still clearly love for #BusterTheBoxer though, with John Lewis coming in second in Britain and topping the global chart.

It's not just the big supermarkets that are ranking this year, with many other retailers stepping into the mix, such as and Boots.

Kenyatte Nelson, Group Marketing Director at Shop Direct, said: "It’s fantastic to see our Christmas advert riding high in the YouTube Christmas Ads Leaderboard. YouTube as always is a great partner in getting the content we create in front of the people we think it will resonate with, and we’re thrilled to see our Christmas ad getting such a great response."

IAB UK logo

Supportive thought leadership on today’s biggest issues, the best of digital advertising and the future of the industry

Our members achieve more as part of our community through network information, education, stewardship and advocacy.