Bauer Media & Jaguar XE launch MOJO Innovators podcast

The tie-up is an example of how brands can tap into very targeted advertising solutions with deep engagement and great effectiveness, according to Bauer’s Group Managing Director

IAB UK

From the team behind the monthly music magazine MOJO, the new weekly podcast will see MOJO’s Jenny Bulley and her guests discuss artists that have changed music forever, including Beach Boys leader Brian Wilson, David Bowie, Kate Bush and Aretha Franklin.

As commercial launch partner of the podcast, Jaguar is promoting its recently relaunched Jaguar XE. “This partnership enables us to position the new Jaguar XE in a creative and engaging way in a brand-safe environment”, says Robert Herd, Head of Jaguar Communications.

Abby Carvosso, Group Managing Director at Bauer Media Advertising, added: “Digital audio offers very targeted advertising solutions, with deep engagement and great effectiveness. MOJO Innovators is an example of how we are growing distribution opportunities for our magazine brands.”

Carvosso also outlined how Jaguar are reaching their target audience “wrapped up in highly engaging and relevant content within a trusted music brand environment”.

For more on online audio’s engagement, check out our latest Listening Britain release

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